Use social media to promote your workshops. Post on Facebook, Twitter, Instagram, TikTok, and any electronic newsletters, library blogs or other media.

  • Keep your post short, and when possible, include a picture (from the public domain or with permission) that relates to what you will be doing in the workshop. For instance:
  • “Build your baby’s brain power even before birth! Come to a Mother Goose on the Loose Hatchlings: Ready to Hatch workshop on day, date at time at the library. For expectant parents; call phone number today to register.”
  • One week later, follow up with another post:
    • “Have you registered yet for the Hatchlings: Ready to Hatch workshop on day, date,  at time at the library? Call us at phone number and join us for fun, early literacy building activities . Add in the information regarding who should come… expectant parents.”
  • One week before the workshop, post again:
    • “Calling all expectant parents!  Come to the amazing Hatchlings: Ready to Hatch  workshop on day, date at time at the library. Register at phone number and join in the fun on day, date and time at the library. For parents who are expecting a baby.”
  • Alternatively:
    • If you are expecting a baby, join us for a one-hour session of Hatchlings: Ready to Hatch. Learn songs and rhymes to share with your unborn baby, hear tips on child development, have fun with other expectant parents, and receive a gift. Presented by your local library at location on day, date, at time. Call phone number to register now.
  • One day before the workshop, post again:
    • Are you pregnant or expecting a baby soon? Would you like to learn new ways to build your baby’s brain power, even before birth, through fun and easy activities? Join your local librarian for “Mother Goose on the Loose Hatchlings: Ready to Hatch.”  Meet other expectant parents, get lots of useful tips, and have fun!  At place, on day, date, at time. Hope to see you there! Call phone number to register now.

-Ask your community partners to post on their social media; this has been an effective way to draw participants!

-Ask library uses to share the posts on their social media accounts as well, to reach people who aren’t yet library users.

-Consider translating your message into other languages used in your community and posting those as well.

-Use a hashtag for your library (#[YourLibraryName]).

-Make a short promo video for Instagram or TikTok.

Examples of Social Media Posts:

social Media Post from Howard County Public Library
Social Media Posts from Howard County Public Library, May 2022

(Thank you, Sylvia Hennessie, for sharing your posts with us!)

Return to Ready to Hatch Materials for Pilots 1 & 2

Return to Ready to Hatch Materials for Pilot 3